Web developer in Leeds: a firm's site that leads with why clients chose it
A client who picked your firm can tell you why in a sentence, and I build a law or financial firm's site around those sentences. Where the reason was a partner, that partner is named, photographed and reachable directly. Ask me to be the web developer in Leeds for your firm. That's where I start.
Overview
A buyer weighing two or three firms
A business choosing a firm is often comparing two or three, and sometimes a regional firm against a national one. What it wants settled is who'll handle the matter and whether that person can be reached.
I give a specialism its own page once a client tells you it's what brought them to you, and the page uses the words they used.
As your website designer in Leeds, I start with the partners. Each gets a real photograph and a plain account of the matters they handle, and the layout is built around those pages.
Ask three clients before we speak
Ask your last three new clients why they chose you, then put a call in the diary. Their answers set the home page, and they decide which specialisms come first in the scope.
Side by side
Where each client question gets answered
A law firm website and a financial practice's site meet the same four questions.
| The client's question | Where the site answers it |
|---|---|
| Who will do the work? | A partner page with a current photograph and the matters they lead |
| Can I reach that person? | A direct phone number or email beside each partner |
| Does the firm handle my kind of matter? | A page per specialism, written in the client's terms |
| What does the firm take on? | A plain account of the matters it accepts |
What a scope from me looks like
A professional services website, version one
Version one describes the firm as it stands today. A specialism you're still building waits for phase two, so nothing on the site offers a matter you can't yet take on.
Included
- A written scope: every page and feature as its own line, agreed before work starts
- Design to build, reviewed on a staging URL that stays open the whole project
- Mobile first — checked on a real phone
- Domain, hosting and every account created in your name from day one
- Named-partner profiles with real photographs and a direct contact for each
- A page per specialism, named the way clients describe the problem
- Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
- Editor access for your staff, with written steps for updating a profile
Phase two
- Matters described in outline as case studies, with client names left off
- Further specialism pages once the first ones are live
- Ongoing SEO once the site has traffic to read
- A maintenance plan once the site is live
- Logo and brand design, quoted separately from the build
Not doing
- Guaranteed rankings
- Publishing a matter or a client's name without that client's consent
What moves the number
How the size of a firm's site is set
Every partner and every specialism adds a page. I write each one, and the partner concerned checks it.
- Partner profiles — each has a short biography and a contact to write
- Specialisms with their own page — each gets a draft of its own
- Matters described in outline — each needs the client's approval
- Search visibility on the current site — each ranking page needs a home on the new one
- Enquiry routing — sending a message straight to the right partner adds a step to the form
- A client document area — a portal is a separate build, scoped on its own
Where this comes from
UK work, and who does it
The projects page names UK clients only where they agreed, and the reviews there were written by the clients themselves. The wider record is 900+ projects completed since 2017.
The team works on your schedule, in your time zone. It's three developers, a designer and three SEO specialists in the Kolkata, India office, plus around six people working remotely. From that office, I lead every build, and the work reaches you over a staging link.
Nearby
Nearer a trade or a rebuild?
A trade naming the towns it covers will find more on the Birmingham page, and a business whose site has become hard to change, on the Manchester one.
FAQ
What partners ask before signing off
What a law or finance firm may publish about its clients shapes each answer.
Should a firm sound bigger than it is?
- A firm's site reads best at the firm's real size. I write for the matters you want to take on, so a client who arrives through the site meets the firm they'll deal with. A site written to reassure a much larger client than you want brings in enquiries you'd turn away.
How much should the partners feature on the home page?
- The partners should feature on the home page as much as the work does, because the person handling a matter is part of what a client is buying. That's a short line on each partner, linked to their full profile.
Can a firm show its work without discussing client matters?
- A firm's work can be shown without naming a client. I describe the type of matter, the specialism and the outcome in outline, and only where the client has agreed even to that. Where they haven't, the specialism pages and partner profiles carry the proof.
Who do a firm's partners deal with during the build?
- Your partners deal with me throughout the build. I take the brief from them, I send each partner the profile and specialism pages that describe their work, and their corrections come back to me.
What should a partner's profile say?
- A partner's profile says which matters they lead, in plain words, and how to reach them directly. A short biography comes next. The list of qualifications sits below that, where it's there for anyone who wants to check it.
Next step
Start with the matter you'd like more of
Which kind of matter would you like more of? Once I know, its specialism page becomes the first line of the scope, and the partner who leads that work reviews it first.
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