Berhampore, West BengalWeb developer in Berhampore

Web developer in Berhampore who gets showrooms onto a silk buyer's list

A silk buyer coming to Berhampore picks which showrooms to visit from a phone, at home, before setting out. I'm hired as a web developer in Berhampore to get your showroom onto that list. Berhampore is the commercial centre of the silk district, and buyers travel in to see stock with their stops already chosen.

Berhampore, West Bengal

Overview

The same questions, answered once

Buyers ask the same handful of questions on every visit, and each answer can be written down. A buyer who has read them walks in ready to talk about an order.

Writing them down forces a few decisions you might otherwise leave open, such as what you will commit to and what you will turn down. Both stay yours to change later.

Colour is the other thing a buyer checks before travelling. Silk shot under a warm lamp shows a shade that isn't on the shelf when they walk in.

What gets built here

What the site carries for a visiting buyer

Set out for someone planning the trip from home.

  • What a buyer needs to plan the stop — the showroom address, and the name to ask for at the counter.
  • A date the buyer can check — when stock is ready, written down instead of promised on the phone.
  • Photographs that hold the colour — taken by daylight and checked against the bolt they came from.
  • A way to reach you — a number to call and a short form, so a buyer can check a detail before setting out.
  • A stock list, later — phase two, once you have one to keep current.
A laptop open beside a monitor of code on Sandipan Das's desk, Kolkata, India

What each specification should say

I write each one in your words, with a number wherever there is one.

  • 01

    Weave

    what you weave, named the way buyers ask for it
  • 02

    Width

    the range you can produce, not only your best piece
  • 03

    Weight

    given as a number, not as fine or heavy
  • 04

    Minimum

    the order size you will actually accept

What a scope from me looks like

Scope for a wholesale silk seller

An example first scope — a wholesale silk seller
v1
FIXED PRICE · PER PHASE

Included

  • A written scope: every page and feature as its own line, agreed before work starts
  • Design to build, reviewed on a staging URL that stays open the whole project
  • Mobile first — checked on a real phone
  • Domain, hosting and every account created in your name from day one
  • Weave, width, weight and minimum order on the page, in your words
  • Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
  • A runbook at handover: how to edit it, what renews and when

Phase two

  • A stock list with enquiry by weave and width
  • Ongoing SEO once the site has traffic to read
  • A maintenance plan once the site is live
  • Logo and brand design, quoted separately from the build
Each waits until the stock list exists, then gets its own price.

Not doing

  • Guaranteed rankings
  • Bought links
  • A launch before your sign-off
Google decides the rankings, so the work goes into earning them. Every link the site gets is earned on merit, and the site goes live once you've read it and said yes.

What moves the number

Choices that change the quote

I'd start with an enquiry form, which is the smaller build. Live availability is the bigger job, and it is explained with the rest on how scopes are priced.

  • Live availability, or an enquiry form
  • How many weaves get a line of their own
  • A page for each weave, or one page for the whole range
  • Who changes the ready-stock date after launch

Where this comes from

What clients wrote about the work

I have built websites for 9+ years, and the reviews from that work are public. Clients describe the work in their own words on the testimonials page. A handful is enough to judge whether a call is worth your time.

Sandipan Das, at the microphone, Kolkata, India
Sandipan Das, at the microphone, Kolkata, India

FAQ

The questions a silk seller asks first

Asked before anything goes on the site.

Buyers visit us in person. Do they look us up first?

Buyers who travel to Berhampore in person still choose their stops on a phone first. A site with your details gives them a reason to put your showroom among those stops.

What should a wholesale silk website list?

A wholesale silk site lists the weaves you carry with the details of each, how to reach you, and a date for when stock is ready. You can change that date yourself whenever it moves, without calling anyone.

How do we photograph cloth so the colour is right?

Silk photographs best in daylight, away from coloured walls, with the white balance set so a white cloth looks white. Warm lamps and filters shift the shade, so skip them. If a professional shoot is not possible yet, start with the pictures you can take now and replace them later.

What if our stock list isn't ready?

A silk site can go live without a stock list, which sits in phase two. Until the list is ready, the enquiry form handles questions about what's on the shelf. It is added as its own section once you can keep it current.

Next step

List the weaves you sell

List the weaves you sell, named the way buyers ask for them. That list sets how many lines the first version carries. Together we then pick the ones that open the site, and the rest wait their turn.

Published · Updated