Uluberia, West BengalWeb developer in Uluberia

Web developer in Uluberia, for buyers searching by process or material

As a web developer in Uluberia, I take your list of processes and materials as my starting point. A buyer comparing several suppliers in one sitting is searching for the thing they need. The place comes second.

Uluberia, West Bengal

Overview

Where the company story goes

On a supplier's site, I put the process or material at the top of every page, and the company's history further down. The history still has a home, on an about page linked from the header.

It carries the plant's address too, for a buyer who wants to know who they'd be dealing with.

I'd rather give each capability a short page of its own than list them all on one long page, because a buyer searching for one process lands on the page that answers it.

If you keep specification sheets, that's where I'd start. They're the closest thing you have to what a buyer is searching for.

What gets built here

Industrial estates, highway trade and the rural market

What goes on each site, starting with the estates.

  • Suppliers on the industrial estates — the specifications a buyer checks before asking you for a quote, with a picture of a finished part next to each one.
  • Businesses along the highway — what you offer, where to find you and a number that's answered, for customers on the road.
  • Shops serving the rural market around the town — a short, simple site, scoped on its own and kept apart from any industrial one.
Pothos and snake plant by the monitor, with the chair and shelf behind, Kolkata, India

Where this runs over

Before a page goes live

I build the pages, and you supply what goes on them.

  • Capacities, tolerances and the materials you work with, as figures you've checked. Each one goes up exactly as you send it.
  • Who receives an enquiry, and what they'll need from a buyer before they can reply.
  • Photographs of finished parts and of the machines that make them, where your site rules allow a camera. Machine names can go on each page, or stay off it.

What moves the number

What grows a capability site

Processes come first. Specification sheets come next, if you've got them.

  • How many processes or materials need a page to themselves
  • Whether specification sheets already exist, or have to be written up for the first time
  • Photography of the plant and machines, if any exists
  • Whether a separate site for a rural shop is part of the same job

Where this comes from

Who leads the work

I lead every one of the 900+ projects completed so far, for clients in 19% of the world's countries.

I read your specification sheets myself before any page goes to the team.

What a scope from me looks like

The scope a supplier signs off

An example first scope — an industrial supplier with several processes
v1
FIXED PRICE · PER PHASE

Included

  • A written scope: every page and feature as its own line, agreed before work starts
  • Design to build, reviewed on a staging URL that stays open the whole project
  • Mobile first — checked on a real phone
  • A page for each process or material, with its specifications
  • An enquiry form that asks for quantity and material
  • Domain, hosting and every account created in your name from day one
  • Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
  • A runbook at handover: how to edit it, what renews and when

Phase two

  • Uploading a buyer's own specification with an enquiry
  • Ongoing SEO once the site has traffic to read
  • A maintenance plan once the site is live
  • Logo and brand design, quoted separately from the build
Each is scoped separately when you ask for it.

Not doing

  • Guaranteed rankings
  • Writing technical specifications you haven't confirmed
Google sets rankings. Every specification on the site comes from you.

The enquiry form asks for quantity and material from the start, so whoever replies has what they need.

Anything you'd like to hold back goes on the second list instead.

FAQ

What can a supplier publish?

Your contracts and your figures set the limits.

What goes on a capability page?

A capability page names the process or material in its heading. Under it go the specifications a buyer checks, such as sizes and tolerances, then pictures of finished parts and an enquiry form.

Can we name the companies we supply?

Companies you supply can be named if each one has agreed to it in writing. Without that, the work is described by the industry and the job instead, which still tells a buyer what you're capable of.

Can the rural side of our business go on the same site?

A rural shop gets its own small site, scoped separately. Its customers want opening days and a phone number, while an industrial buyer wants specifications, and one site would answer both of them poorly.

Who controls the domain our buyers email us at?

Your company controls the domain, the hosting and the site, all registered in the company's name. Buyers write to you at that domain, so it stays in your company's own account.

Can a buyer save our specifications as a PDF?

A specification sheet can be attached to each capability page as a PDF, so a buyer can save it and pass it round their team. You supply the sheets, or I lay them out from your figures as a line in the scope.

Do you write the specification pages?

I write the specification pages from your figures, checking each process with whoever runs it on the floor. You check every number before it goes live, since the figures are yours to stand behind.

Next step

Walk me through your processes

Bring your processes and materials, and we'll list them together and agree the order they go on the site. If you keep specification sheets, open those too.

Published · Updated