Ranaghat, West BengalWeb developer in Ranaghat

Web developer in Ranaghat, by the junction

Someone in a smaller place near the junction picks up a mobile and decides whether your shop is worth the trip. I build the site they look at when they decide, working as a web developer in Ranaghat from Kolkata, India.

Ranaghat, West Bengal

Overview

The first job, before any design

The first job is writing down the places you'd welcome a customer from. Some look close on a map but aren't worth the trip for either side, and only you know which ones. I can't draw that line from Kolkata, India.

Each place on that list gets written onto the site by name, spelled the way someone from there would type it. A town you can't really deliver to stays off. If you start serving a new town later, it goes on the same way.

Then come the directions, written out from each place on your list, one at a time. Directions that only a local could follow are no help to someone arriving for the first time.

Which door is yours?

Two small things that save a wasted journey.

  • 01

    A clear photograph of the shopfront, so a first-time visitor knows which door is yours

  • 02

    A map pin set on the shop itself, checked by opening it on a phone before launch

What gets built here

Built from the top of the home page down

I start with what someone needs before leaving home.

  • A phone number on every page — for the person who wants to check you're open before setting out.
  • Opening hours checked against your listing — and updated in both places together whenever they change.
  • A short list of what you stock — near the top, so nobody travels in for something you don't carry.
A quiet corner desk by the window in the office in Kolkata, India

What moves the number

What makes one shop's site cost more than another's?

Each row is a choice you make, and the scope grows or shrinks with it. The figure behind every other scope line is set out in quoting, step by step.

Pages per placeone shared page naming every town, or a page for each
Booking or ordering onlineneeded now, or a phone call still does the job
Shopfront photographsone clear picture, or a small set inside and out
Edits after launchmade by you from the runbook, or handled under a maintenance plan

What changes the size of the job.

What a scope from me looks like

A sample scope for one shop

An example first scope — a junction-town business
v1
FIXED PRICE · PER PHASE

Included

  • A written scope: every page and feature as its own line, agreed before work starts
  • Design to build, reviewed on a staging URL that stays open the whole project
  • Mobile first — checked on a real phone
  • Domain, hosting and every account created in your name from day one
  • The places you serve named on the page, with directions from each
  • Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
  • A runbook at handover: how to edit it, what renews and when

Phase two

  • A page per place you serve, once the first ones bring enquiries
  • Online ordering or booking
  • Ongoing SEO once the site has traffic to read
  • A maintenance plan once the site is live
  • Logo and brand design, quoted separately from the build
Named at the start, and built out once the first pages prove themselves.

Not doing

  • Guaranteed rankings
Rankings rest with Google, and what's promised here is a well-built site that's ready for search.

Where this comes from

Work you can click through

Open the projects page on the same phone you'd use at the counter, and try the live sites the way a customer would.

Microphone in front of him, Sandipan Das working at his own desk, Kolkata, India
Microphone in front of him, Sandipan Das working at his own desk, Kolkata, India

FAQ

Junction shops, asked and answered

What matters for a junction shop, in the order it comes up.

Our customers come from the villages around us. Can a website reach them?

It can. From launch, Search Console shows the words people typed to reach the site, the names of their own villages among them, so you can see whether it's working instead of guessing.

Should the site name every place we serve?

Only the ones you can really serve. If a town is on the site, someone from there may come in expecting you to deliver, so each name should be one you're happy to see at your counter.

What matters most for a shop at a junction?

Accuracy matters most. Someone setting out from another town relies on the hours and the map pin being right, so both are checked on a real phone before launch.

What if the directions on the site turn out to be wrong?

Then someone loses a journey, which is why every set is tested before launch. You read each one as a stranger would, and anything that leans on local shorthand gets rewritten until it doesn't.

How do we see the site before it goes live?

The site sits on a staging link that stays open the whole project. You can open it on your own phone at the counter, show it to whoever helps you run the shop, and send me changes as you spot them.

Who owns the website and the accounts?

Every account is registered to you, from the domain to the hosting. The runbook at handover lists each login and what it renews, and nothing is left in my name afterwards.

Next step

Talk it through on a call

Walk me through a normal day at the counter, and I'll draft the scope from it.

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