Web developer in Nashville for practices and firms that grow by referral
Somebody was told about you over lunch and is now typing your name into a phone. They aren't shopping around. They want to recognise the people and the work they heard about, and then reach you without starting over. That phone screen is where I start as a web developer in Nashville, and I do the work from Kolkata, India.
Overview
Confirming what they were told
What a recommended visitor needs is to recognise you. Are these the people they heard about? Is this the kind of work they were told you do, at the size they expected?
A second job sits on the same site. A team page needs updating when people join or leave, so one named person can change it. That's why a referral business website from me is small: fewer pages means fewer things to keep current.
Healthcare is the city's large industry, and a healthcare claim on a page needs sign-off from someone qualified. That's settled early, before any page that mentions care is written.
Three things on the first screen
Each of these is as much a design decision as a writing one, and each is laid out at phone size first.
- 01
A photo of the people they'll deal with. A name sits under each face.
- 02
One or two specifics about the work, named plainly. The kind of case or job, described the way you'd describe it to a friend.
- 03
A phone number they can tap without scrolling. The recommendation was personal, so the next step should be a conversation.
The names people ask for
Names first. The people clients ask for by name become the team page, so it helps to have that list beside you when we talk.
What a scope from me looks like
Pages agreed for a referral site
Included
- A written scope: every page and feature as its own line, agreed before work starts
- Design to build, reviewed on a staging URL that stays open the whole project
- Mobile first — checked on a real phone
- Domain, hosting and every account created in your name from day one
- A team page with current photos and names, editable by one named person
- A first screen with the phone number visible before any scrolling
- Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
- A runbook at handover: how to edit it, what renews and when
Phase two
- A section for people who find you through search rather than a recommendation
- A short case study, written with the client's identity left out
- Ongoing SEO once the site has traffic to read
- A maintenance plan once the site is live
- Logo and brand design, quoted separately from the build
Not doing
- Guaranteed rankings
- Publishing a healthcare claim before it has been signed off
Where this comes from
My record, and how the work reaches you
Since 2017, the count has reached 900+ projects completed, counting 600+ projects for US clients.
I'm based in Kolkata, India, so the phone screen and every page after it reach you on a staging link first. The team works on your schedule, in your time zone.
What moves the number
How large a referral site gets
Here's what grows a referral site past its first few pages.
- 01Pages for cold searches, alongside the referral pages
- 02How many people get a profile, and whether their photographs are new or already on hand
- 03Case studies that describe the work without naming the client
- 04How many of your services need a page each
- 05Healthcare claims that need a qualified reviewer's sign-off before launch
Nearby
Read next: Atlanta and San Diego
Atlanta: one site for regulars and conference visitors. San Diego: English and Spanish pages, each with its own contact route.
FAQ
Referral sites and healthcare pages
Healthcare practices are included, with one extra step.
Can a referral site also be found through search?
- Pages written around the services people type into a search engine can join later. Phase two names them, so the plan for them exists from the start while the first version stays small.
Does a healthcare website in Nashville need a different build?
- A healthcare website in Nashville gets the same build with one extra step. Every claim about care or results is checked by someone qualified before it goes onto a page, and that sign-off is written into the plan from the start.
What photographs does the team page need?
- One photograph of each person a client deals with, with their name underneath. New photographs or ones already on hand both work, and the choice is noted in the scope. Photographs taken against a plain background in good light are the easiest to match when someone new joins.
Can past clients' words go on the site?
- A short case study can describe the work without naming the client, and it's listed in phase two. A named review goes up only with that client's written agreement, and a healthcare one only once it's been signed off as well.
Who updates the team page when someone joins or leaves?
- One person on your side, named in the scope, with a login of their own. The runbook shows them how to swap a photograph and a name, and every account behind the site stays in your business's name.
Next step
A first sketch from one conversation
From one conversation, I can sketch your phone screen. You'll have it to approve or change, and nothing gets built until you're happy with it. The sketch uses your real phone number and the real names, so it reads like the finished screen.
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