Web developer in Madhyamgram, where new residents look a shop up
A small, plain site for a shop or a local service is the work I take on as a web developer in Madhyamgram. It opens with what you sell and where your door is, and it gives a phone number someone answers. A shop usually starts with one page. A local service may want a short page for each thing it does.
Overview
How a newcomer picks a tailor
Madhyamgram keeps taking in people who have just moved here, and a new resident doesn't know yet which tailor is good or which chemist delivers.
With nobody local to ask yet, they search, and they choose from what comes up on the screen.
That search is where I start. Before any design, I find out the words people type for your trade, and the whole site is written around them.
What moves the number
What changes the quote for a shop site
I price a single page for one shop first, and each extra item adds to it. The reason beside each line says why it adds work.
| What changes it | Why |
|---|---|
| How many trades or product lines get a page each | every page is written and checked on its own |
| Whether customers can send a question from the site | a form needs somewhere to land and someone to read it |
| How many photographs of the counter and the stock go up | each one is chosen and sized for a phone |
| Whether a second branch under the same owner needs its own page | a branch brings its own details and its own map pin |
| Who keeps the offers current once the site is live | you with the editor, or a maintenance plan |
What changes the size of the job.
What a scope from me looks like
Version one, kept small
The first version is one page, made to be read comfortably on a phone screen.
A product list or a second branch comes later, and only when you ask for it.
Included
- A written scope: every page and feature as its own line, agreed before work starts
- Design to build, reviewed on a staging URL that stays open the whole project
- Mobile first — checked on a real phone
- Domain, hosting and every account created in your name from day one
- Your trade named in the words people type into a search
- Basic on-page SEO: titles, descriptions, headings, sitemap, Search Console connected
- A runbook at handover: how to edit it, what renews and when
Phase two
- A product or service list with enquiry
- A page for a second branch
- Ongoing SEO once the site has traffic to read
- A maintenance plan once the site is live
- Logo and brand design, quoted separately from the build
Not doing
- Guaranteed rankings
What gets built here
Three details to get exactly right
A customer walking over for the first time relies on each of these.
- Directions to your door, in a line or two, for someone who has never walked down your lane.
- The same hours and address everywhere they appear, on the site and on any listing, so nobody walks to a shut door.
- A phone number someone picks up, because a caller who hears nothing may well try the next result.
If your customers also order through apps
Many of your customers will have a delivery app on their phone. Your site shows them the shop itself and the person behind the counter.
- 01
Who runs the shop
your name and a photograph of you at the counter, so a caller knows who they're speaking to. - 02
What a regular can ask for
the items you'll set aside or order in, written out so people know to ask.
Where this comes from
An office you can visit
The team is three developers, a designer and three SEO specialists in the Kolkata, India office, plus around six people working remotely.
You're welcome to visit the office and meet us before you decide anything. If a trip into the city does not suit you, the first meeting can happen on a call instead.
Nearby
Next door on the map
Madhyamgram sits between Barasat and the city's northern edge, and the office is in Kolkata, India.
FAQ
Things a shopkeeper weighs up
Five short answers for a shop owner.
Does the site need photographs of the shop?
- One photograph of the shopfront and one of the counter is enough for a first version. A newcomer then knows what to look for on your lane, and who will be standing behind the counter when they walk in.
Do we need a new phone number for the site?
- A shop site uses the number you already answer, so regulars and newcomers ring the same phone. If calls should reach someone else, such as the person who handles deliveries, that number goes on the site instead.
Can the site take orders?
- A shop site's first version takes enquiries by phone and WhatsApp. A product list with an enquiry button sits in phase two, and online payment can be scoped after that if your customers want it.
Can we add a second branch later?
- A second branch can be added later with a page of its own, so it can turn up in a local search by itself. We price that page once you've decided to put the branch online.
Who changes the hours when they change?
- You can change the hours yourself in a simple editor, the same one that holds your offers. If you'd rather hand that over, a maintenance plan covers small edits like this one.
Next step
Start with your shop's name
Message me the name of your shop. I'll search for it before we talk, and we write the scope from whatever turns up.
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